ZB launches super ‘Lite’

Written by on July 1, 2019


ZAMBIAN Breweries Plc has launched a new product which is expected to increase its demand for raw agricultural products such as maize and barley from local farmers.

The company has added an extra bottle size to its range of Castle Lite lager with the introduction of a new mega-sized 660ml option.

Zambian Breweries country director Jose Moran said the new Castle Lite 660ml version was poised to give the company more impetus to increase the demand for raw agricultural products such as maize and barley from local farmers.

Mr Moran said in a statement the demand of agricultural products would lead to the diversification of the economy and job creation along the company’s value chain.

“Zambian farmers will also benefit from the product extension, which is in line with the Seventh National Development Plan’s objective to modernise agriculture by improving productivity and prioritising value addition in the agro-industry sector,” he said.

Mr Moran, however, advised consumers to drink responsibly as they enjoyed the new beer.

“We are super-excited that Zambia’s most innovative and coldest beer can now be enjoyed in a bigger bottle that can be shared with friends to ensure that it is extra cold till the last drop.

“We want consumers to responsibly enjoy this affordable new option with friends. We also want our farmers to benefit from this new product as we aim to increase our local sourcing efforts. We hope to give an extra push to the nation’s value addition drive with the bigger 600ml Castle Lite bottle,” Mr Moran said.

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