ZAMBIA SHOULD DEVELOP CREATIVE SECTOR, SAYS CHITOTELA
Written by Millennium on September 28, 2019
SUN BUSINESS REPORTER writes
@SunZambian
THERE is need to support the development of the creative sector in the quest to sell Zambia as a tourism destination of choice, says Tourism minister Ronald Chitotela.
Mr Chitotela said the tourism sector had been magnified and placed as the second most important economic sector in the Zambia and that his ministry was committed to making that vision a reality.
He was speaking at Lusaka’s Government Complex when he graced the media launch for the Samfya Arts Festival as part of the summer festivals.
Mr Chitotela said the festival was the first-ever, and the domestic tourism sector as its target, and that in future, the ministry would target the international market as part of the potential audience.
The minister said in line with the Seventh National Development Plan, the ministry was working closely with other line ministries that were economic forces and add value to tourism.
Mr Chitotela said Luapula was home to legends like Kalusha Bwalya, Samuel Matete, Peter Kalumba Chishala and Nashil Pitchen Kazembe who proved to the nation that the economy was diverse and art and sport could make economic difference.
And Luapula Province Minister Nixon Chilangwa said the programme to promote the province and attract investments would not be a one off but a continuous process.
Mr Chilangwa called for the need of continuous innovativeness and the need to stay ahead of the competition from other regions.
He said tourism appeared to be at the bottom of the seven pillars of the province’s development agenda hence the need for it to be developed.
