Prudential launches a platinum saving product

Written by on April 17, 2019


WITH a below 5percent insurance penetration, Prudential Life Insurance Zambia says there is a significant protection gap that it wants to help fill with its various protection and investment products.

Prudential Life Assurance CEO Mr Krishnaswamy Rajagopal said his company started operations in Zambia in July 2016 after it acquired Professional Insurance

Mr Rajagopal was speaking at Lusaka’s Taj Pamodzi Hotel on Friday night during dinner when his company launched a new product called Pru Platinum Smart Saver.

“Prudential Zambia launched in July 2016 following the acquisition Professional Life. We are celebrating our 3rd anniversary this year. Today Prudential Zambia is now the second largest life Insurance company in the market. We continue to be excited by the opportunities in Zambia,” said Mr Rajagopal

He said with a below 5 percent insurance penetration, there was a significant protection gap that his company wanted to help fill with its various protection and investment products.

Commenting on the product, chief operating officer Mr Damian McGeown, said the new Pru Platinum product was a wealth management solution that enabled customers to make lump sum investments while enjoying life protection.

“Clients will be able to enjoy a life cover of twenty-five thousand kwacha (K25,000), top-up their investment at any time, enjoy a maturity bonus and special interest add-on with high investments,” said Mr McGeown.

He said as Zambia continued to see a growing need for insurance services Prudential Life Assurance Zambia was committed to being a part of a developing and thriving life insurance industry that will benefit Zambians and most importantly a source of long-term finance for the country’s economy by introducing customer centric products that benefit the Zambian people.

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